Privacy Policy
CIFT Counseling, legally operating as Center for Individual and Family Therapy, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how CIFT Counseling collects, uses, stores, and protects information when you visit our landing page, contact us, schedule services, or communicate with us by phone, SMS, email, or other channels.
By using our landing page or services, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide to us, including:
Name
Phone number
Email address
Mailing address
Appointment details
Information you submit through contact forms, intake forms, or booking forms
Communication preferences
Messages and correspondence you send to us
We may also collect certain non-personal information automatically when you use our landing page, including:
IP address
Browser type
Device information
Pages visited
Date and time of visits
Referring website
Activity collected through cookies, tags, and similar technologies
In addition to information you voluntarily provide, certain technical information may be collected automatically when you visit our website. This may include your browser type, device information, operating system, IP address, pages visited, referring website, and interactions with website content.
How We Collect Information
We collect information in the following ways:
When you fill out a form on our landing page
When you request information or contact us
When you book an appointment
When you communicate with us by phone, SMS, or email
When you interact with our landing page through cookies, Google Tag Manager, or analytics tools
When you respond to advertisements or marketing campaigns, including Google ads
How We Use Information
We use the information we collect for legitimate business and service-related purposes, including:
To respond to inquiries
To schedule and manage appointments
To provide therapy-related administrative support
To communicate with you about services, scheduling, reminders, and follow-up
To send requested SMS or email communications
To improve our landing page, services, and user experience
To maintain records and internal business operations
To comply with legal and regulatory obligations
To protect the security and integrity of our systems
Website Analytics, Cookies, and Similar Technologies
We use website analytics tools to better understand how visitors interact with our website, improve website performance, enhance usability, and provide a better overall user experience.
Our website uses Microsoft Clarity, Google Analytics, and analytics tools provided through our website platform, Squarespace.
These services may collect technical and usage information such as:
pages visited
links clicked
time spent on pages
scrolling behavior
mouse movements
browser and device information
operating system
approximate geographic location based on IP address
referring websites
other technical information about how visitors use our website
Microsoft Clarity helps us analyze website usability through features such as session recordings, click tracking, scroll tracking, and heatmaps. Microsoft Clarity automatically masks information entered into website forms before it is transmitted, and we do not use Microsoft Clarity to intentionally collect sensitive personal information or protected health information, and information entered into website forms is automatically masked before it is transmitted.
Google Analytics helps us understand aggregate website traffic and visitor behavior through the use of cookies and similar technologies. The information collected helps us understand how visitors find and use our website so we can improve its content and functionality.
Squarespace, our website hosting provider, also collects certain technical and usage information necessary to host, secure, maintain, and analyze the performance of our website.
We use website analytics only to understand how visitors use our website and improve its usability. We do not use analytics technologies to intentionally identify visitors or collect the content entered into website forms. Information entered into website forms is masked or otherwise protected where supported by our analytics providers.
Our website uses cookies and similar technologies to support website functionality, analyze website traffic, and improve the user experience. Most web browsers allow you to control cookies through their settings. Disabling cookies may affect certain features of our website.
For more information about how these providers handle personal information, please refer to the Google Privacy Policy, the Microsoft Privacy Statement, and the Squarespace Privacy Policy.
SMS & Phone Communications
By providing your phone number you are authorizing CIFT Counseling to contact you via phone for purposes of:
Responses to service inquiries
Scheduling an appointment
Scheduling updates
Other customer care or service-related messages
Users may opt in to receive SMS messages by providing express consent to receive text communications from CIFT Counseling.
Message frequency may vary. Message and data rates may apply.
You can opt out of SMS communications at any time by replying STOP to any text message. For assistance, reply HELP or contact us at info@ciftcounseling.com or 714-558-9266.
Consent to receive SMS messages is not a condition of receipt of services.
No mobile information will be shared with third parties or affiliates for marketing/promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
CIFT Counseling does not sell, rent, or provide customer opt-in data to outside parties for marketing or promotional purposes. CIFT Counseling does not provide SMS consent data to affiliates or third parties for their own marketing or promotional use.
Data Sharing Policy
CIFT Counseling may use service providers and business vendors that help us operate our landing page, manage communications, support scheduling, and maintain our systems. These providers may process information only as needed to perform services on our behalf and under appropriate confidentiality and data protection obligations.
Data is never sold. Data is never provided to outside parties for promotional use. Customer mobile numbers, SMS opt-in data, and consent records are never sold, rented, or provided to affiliates or outside parties for marketing purposes.
We may provide information when required to comply with applicable law, regulation, court order, or lawful governmental request, or when necessary to protect our rights, users, or systems.
Data Security Practices
CIFT Counseling uses reasonable administrative, technical, and physical safeguards to help protect personal information from unauthorized access, loss, misuse, or alteration. These measures may include secure systems, restricted access, and vendor protections through trusted platforms.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.
When information is no longer reasonably needed, we take appropriate steps to securely delete or de-identify it, subject to applicable legal and operational requirements.
Third-Party Services
CIFT uses JotForm as our primary data collection tool for appointment requests. We also use Google services, including Google Ads and Google Tag Manager, to help measure landing page traffic, advertising performance, and usage.
These service providers process information solely to support CIFT Counseling’s operations and not for their own independent marketing use related to your opt-in data.
Website Analytics and Session Recording
We use Microsoft Clarity, a website analytics service provided by Microsoft, to better understand how visitors interact with our website. Clarity helps us identify usability issues, improve website performance, and enhance the overall user experience through features such as anonymous session recordings, click tracking, scroll tracking, heatmaps, and aggregated usage analytics.
To help protect your privacy, Microsoft Clarity automatically masks information entered into website form fields before it is transmitted, meaning the content you type into forms is not captured in session recordings or heatmaps. We have configured Clarity to support these privacy protections and do not use it to intentionally collect sensitive personal or health information.
Information collected through Microsoft Clarity may include pages visited, mouse movements, clicks, scrolling behavior, device and browser information, and other technical information about how visitors use our website. This information is used solely to improve our website and user experience.
By continuing to use our website, you acknowledge that we and Microsoft may collect and process this usage information as described in this Privacy Policy. For more information about Microsoft's privacy practices, please see the Microsoft Privacy Statement.
Your Rights & Choices
Depending on applicable law, you may have rights regarding your personal information, including the right to:
Request access to certain personal information we hold about you
Request correction of inaccurate information
Request deletion of information, where applicable
Opt-out of marketing communications
Withdraw consent where processing is based on consent
California residents may have additional privacy rights under applicable California law. To exercise any available rights, please contact us using the contact information below.
Opt-Out Instructions
You may opt out of receiving SMS messages from CIFT Counseling at any time by replying STOP to any text message.
You may request help by replying HELP to any text message.
You may opt out of marketing emails by clicking the unsubscribe link in the email, when available, or by contacting us directly.
Please note that even if you opt out of certain communications, we may still contact you regarding appointments, transactions, or important service-related matters where permitted by law.
Children’s Information
Our landing page and services are not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization. If we learn that we have collected personal information from a child in a manner not permitted by law, we will take appropriate steps to delete that information.
Changes to This Policy
CIFT Counseling may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, technology, or services. Any updates will be posted on this page, and the revised version will become effective when posted.
We encourage you to review this Privacy Policy periodically.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact:
CIFT Counseling
Center for Individual and Family Therapy
1633 E 4th St., Ste 120
Santa Ana, CA 92701
Email: info@ciftcounseling.com
Phone: 714-558-9266
Last Updated: July 16, 2026